Digital Marketing – ROI

There’s only one factor that matters more than any other when it comes to any marketing campaign. The return on investment (ROI). To maximize your ROI and sustain it over long term your marketing campaign by definition will be an unquestionable success.

ROI is somewhat tricky to nail down.Time and money are both investments.

Long-term ROI is different than short-term ROI.

Marketing strategies depend on execution.

Every business is different.

Most business owners have heard about digital marketing but might never tried. The challenge is because they don’t understand how it works or how to apply it to their businesses. The reality is businesses that are so afraid to move in a new direction are missing opportunities for brand awareness. Competitors are getting their feet wet with technology because they are quickly moving ahead.

To tackle digital market marketers use multiple techniques showcasing there product to mass audience for best result of any campaign. They go from direct marketing to modern social media network or old school connecting people in comfort of their homes. Below are some of facts and figure of different marketing strategies that get the best ROI – return on investment.

SMS messages are great because they’re short and get straight to the point. With 160-character limit, organizations are sharp in their approach and don’t fill SMS messages with fluff and pointless information. Short, precise copy that grabs attention is a must, plus any links to vouchers, tickets, surveys, and attachments.

Research shows that SMS open rates are as high as 98%, compared to other marketing strategies. 75% of people have suggested that they’d be happy to receive an offer via SMS. This is why 65% of marketers say that SMS marketing is a “very effective” method for them.

SMS marketing is considered one of the most personal and direct form of communication, to reach out to the customers. Below are few benefits that overcome the other entire marketing platform compare to SMS

  • Build Loyal Customers
  • Generate word of mouth
  • Improve communication
  • Fast and Effective
  • Cost Effective
  • Straight to the point
  • Time management
  • High open rate
  • Quicker customer feedbacks

100% people who get text messages are able to see right away, most people check their texts every 5 minutes. The text message campaign can deliver amazing results with 72% response rate, zero opt-outs, and a 125% return on investment.

Keeping an eye on your ROI is a good idea for all businesses using SMs marketing. When you understand the ROI you can determine if you should keep forth with your efforts or minimize them. You will know exactly how much is coming through the door and how much is being spent. There isn’t a better way to keep track of business expense and profit with this marketing campaign.

In 2018, SMS remains one of the most effective marketing tools. Tracking SMS campaign metrics will allow to optimize SMS campaigns and scale the most successful areas boosting ROI even more.

Social media marketing is another area where it’s technically feasible to pursue with only an estimate of time. Depending on the scale of your efforts, social media marketing could cost thousands of dollars per month. You can measure engagements, traffic, and conversions, but it’s hard to accurately quantify the reputation value your brand has generated.

It’s mind-blowing that many companies don’t know how much they’re currently spending on social media. It’s time to pay attention and find which social media channel is bringing the most revenue at present and why.

You’ve implemented a social media strategy—but is it effective? Measuring the return on investment for social media programs often is difficult for marketers. While many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it.

It’s hard to see how much revenue a Facebook post has brought in, or a tweet has increased bottom line. Instead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working. Someone clicking a link to your site in a Tweet is always nice, but tracking such interactions shouldn’t stop there. For example, you need to know whether or not those clicks are resulting in sales or other meaningful interactions.

In order to get the most accurate numbers for social media ROI, set your goals based on defined actions. Specifically, actions that convert a casual browser to a lead and ultimately to a paying customer.

The key benefits of social media lies in relationship building. Relationships build trust and trust builds sales. Picture being able to talk with your customers one-on-one on a daily basis. The key is to know how to find the right people. Then understand their interests and problems. Driving results for social media take a lot of effort to validate; social media do have its precised benefits as follows

  • Create Brand Recognition
  • Generate A Conversation Around Your Brand
  • Connect With Your Audience Through Social Listening
  • Tell Your Brand’s Story
  • Customer Service That Keeps Your Followers Happy
  • Audience Research To Improve service
  • Retargeting Audience
  • Driving Conversions
  • Paid advertising

It’s not surprising many businesses can’t measure ROI from social media, even though there’s great emphasis on social media marketing. People fail to realize that many of social media followers are not located geographically proximity to do business with them. Even though people interact with businesses through social media, but people tend to patronize business within a set geographical proximity.

Measuring ROI for social media efforts has been a continuous topic, determining whether the efforts are successful on social media. one has to bring in consideration many factors i.e. measuring engagement ( views,likes,share)  audience reach and growth. For most of the parts, the metrics tracked relate to things such as like and comments rather than sales. An effective social media strategy tracking all aspects and converting them to sales can give up to 65% of ROI.

Offline marketing entails more traditional means of marketing services, Print advertisements, TV, Radio, brochures, newsletters, billboards, posters, business cards etc.

A decade ago, deciding which marketing media to invest in was simpler. You basically went with offline, online or a combination of both. Brands are getting smarter and strategic about targeting to reach the same audience again.

In those simpler times, offline platforms like television advertising were a cornerstone medium that could be trusted. Like newspaper ads that reach people while they are in their home. The radio, people are listing to ads while moving especially when seeking to enhance brand messaging. But what is the role they play in today’s environment where digital dominates.

The advent of new digital marketing options are promising ROI. Advertisers have thrown larger portions of their budget in digital media. This shift came naturally, as the expense of traditional TV/newspaper, are consider costly.

Unfortunately, online media has brought questionable content sources that don’t adhere to traditional journalistic ethics. The proliferation of click bait, Less-than-fact-based content has advertisers uncomfortable about online messaging is sent. The lack of credibility in content may rub off the trust on their brand image.

With all the hype surrounding digital media and social media these days. Businesses are tempted to put all eggs in one basket to maximum ROI for their marketing. That may sound like an easy fix. Different customers prefer different channels during buying cycle, a one-size-fits-all solution is unlikely to exist.

Offline marketing strategies use offline media channels to create awareness of a company’s products, services and brand. Although there’s a significant shift to online marketing initiatives, marketers using offline channels are still a fundamental aspect. Offline marketing aspects mixes together can generate

  • Higher Authenticity Value
  • Mass audience reach
  • Convenient Means of Communication
  • Face-to-face interaction
  • Print advertisements in magazines and newspapers
  • Television advertisements
  • Outdoor advertising billboards and car signage
  • Printed marketing material
  • Word of mouth
  • telecommunication approach

Different audiences tend to watch TV, read news or listen to Radio in their preferred way today. Opening the door for advertisers to customize and target marketing messages keenly. Before targeting, customization should also be derived by becoming more aware how specific viewers choose to have their message delivered. Advertisers who truly tap into viewer mindset will be ahead of the game when it comes to advertising campaign effectiveness.

The main deciding factor why online marketing is more beneficial than offline is because 90% of customers will be online. Be it on phones, laptops, r tablets, the vast majority of existing and future clients are surfing the web.

If we talk about offline marketing before 10 years it would had added great benefit to business campaign. In modern age using offline marketing bring in high cost which eventually decreases the return on investment. Today most of the companies look for smart ways to cut budget and get most out of any marketing campaign. Looking at metrics of offline marketing compared to online the ROI percentage is pretty less with an estimate of 45% ROI of any marketing campaign.

The ROI of any marketing campaign ultimately comes in the form of increased sales. It’s good to run calculation using sales less than average organic growth on regular basis. The result will take time to show up due to feedback from running campaigns. As a result, if the ROI isn’t there after a few months, it might be the wrong campaign for targeted market.

Out of significant marketing channels listed, it’s not tough picking a clear winner, especially after acknowledging the considerations outlined. In term of achieving the return on investment, social media marketing can bring out some good results. The focus get scattered in multiple aspects not targeting on single direct goal. Offline marketing work somehow for majority of high end businesses but to limited audience with having a strong capital backup. However, if to pick one “best” strategy when it comes to ROI, SMS marketing hit the nail on the head. Thanks to its multifaceted range of effects, fast reach, permanent value, and potential for compounding returns. There’s just no better way to spend the marketing budget and get the most out of it.

Measuring ROI in marketing world is something that needs to be done. Whether business is new or been around applying SMS marketing will play a major role in success. SMS marketing works and will provide with an amazing ROI that will be enjoyed writing on paper. Multiple marketing strategies are available to try but focusing one thing

Don’t Chase the Platform, Chase the ROI

Boost Your Video View With YouTube SEO

If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it can be easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTube user started with 0 views and 0 subscribers. Every single one. So how can one video about [enter any subject here!] accumulate millions of views, while another video about the same subject can barely reach ten people?

The answer is not elusive or mysterious. The answer is YouTube SEO.

If you want people to see your videos, then you need to optimize your videos. This is especially important now with new creators joining the platform frequently. In our 2019 State of Video Marketing Survey, we found that 88% of marketers plan to use YouTube as a channel, and according to a Business Insider study, a staggering 567,000 hours of video are uploaded to YouTube every day. But don’t let this deter you. It IS possible to rank higher on YouTube, you just need to know how–and we’re going to show you! Here are 13 ways to rank higher on YouTube in 2019…

  1. Have a Focus Keyword

Whether you’ve already posted your videos to YouTube, or you haven’t even pressed record yet, creating a focus keyword for each video will really help your rankings. All search engines work by matching the users search term with the most relevant results–and YouTube is no different!

If you’re jazzing up old YouTube videos, re-watch them and try to pinpoint the main topic. Ask yourself: What is the focus of this video? What is the key word?

For any future videos, it’s easier if you choose a keyword before you start. That way, you can use a keyword research tool to help you find the most popular search terms to use.

Popular keyword research tools include: Ahrefs, SEMrush, Keywords Everywhere, and KeywordTool.io. They all work in a similar way, but keywordtool.io is the most ‘beginner’ friendly. You just select your chosen search engine–in this case, YouTube–and then enter your chosen keyword.

Once you’ve found a keyword that closely matches the topic of your video and seems to offer a good opportunity, wrote it down and carry on reading this article for tips on how to use it to rank higher.

  1. Optimize the Title

Once you’ve got your keyword, you can begin to use it to optimize your video in different ways to help you improve your YouTube ranking. One of the simplest ways to do this is to include the keyword in your title. But, with 400 hours of video uploaded to YouTube every minute (!), a keyword alone is not going to be enough to give you a huge SEO boost.

Your title needs to be compelling. It needs to send a message to YouTube users that says ‘Click me!’ A great way to do this is to promise something. Are you going to teach your viewers something? Are you going to entertain them? Let them know what they’re about to watch. Take a look at the results below for our keyword ‘Instagram hacks’.

The highest-ranking videos for this keyword promise to teach their viewers something new–and, of course, they all include the keyword verbatim. But they also have a little bit of extra description. The title ‘Instagram Hacks’ is not enough to gain views, or even ‘I will teach you Instagram hacks.’

You need to think deeper.

Let your viewers know exactly how many hacks you are going to teach them, or promise them something specific and highly.

  1. Optimize the Description

In addition to optimizing your title, you also need to optimize your description. Now, while your title is mainly to catch the eye of potential viewers, you can be a little more in-depth with your description. YouTube displays the first 125 characters of your description, but it is a good idea to write around double that–aiming for 250 words if you can. YouTube also recommends that you put the most important keywords toward the beginning of your description. Of course, it’s not all about the algorithm. Your viewers will be reading this too, so make sure you keep their engagement in mind.

There are a couple of things you need to remember when writing your video descriptions:

  • Don’t forget to include your keyword(s)!
  • Make sure that what you’re writing is unique. Don’t just copy and paste some text from your website or else.
  • Include your website URL to direct viewers to your site

Build-an-online-business

Straight away we can see a link to the creator’s website. Then below that are a couple of lengthy paragraphs about the video, including the title of the video and the keyword (build an online business) in the very first sentence.

A unique, optimized description like this allows YouTube to understand what your video is about and then put it in front of the right people.

  1. Include the Right Tags

After placing your keyword(s) in your title and description, you also want to put them in the ‘tags’ section. Tags are for YouTube’s reference only, so your viewers won’t see what you include. Feel free to add as many variations of your keywords and search terms as you can think of. If we stick with the ‘Instagram Hacks’ example, here are 7 you could use:

  • Instagram Hacks
  • Instagram
  • Hacks
  • Life Hacks
  • Social Media Hacks
  • Social Media
  • Social Media Tips

Notice that they don’t need to be super-specific. There is a Chrome Extension for YouTube called Tube Buddy. Among many other features is keyword rank tracking, and this allows you to find out the search ranking for different tags so you can use the best ones for SEO. You should also use an app like VidIQ to help you see what tags your competitors are using. By using the same tags as your competitors, your videos will start ranking in the ‘Up Next’ section whenever someone watches their videos–so you can direct attention from them to you!

  1. Create an Engaging Script

You might be tempted to skip this point. After all, scripts are wooden and awkward, and you want to come across as natural and spontaneous, right? Well, an engaging, well-written script can actually give you a better chance of coming across as natural and spontaneous, while at the same time ensuring you don’t get sidetracked and lose viewers.

A script can help you tighten up your language, cut out the “ums”, “ahs”, and “where was I?” and grab your viewers’ attention. A study by Ad Age in 2015 (a lifetime ago in video marketing years) found that marketers have just 10 seconds to capture and engage their audience before losing them. Their study also found that if your audience isn’t fully engaged by the first 30 seconds, then you’ve likely lost 33% of them. And remember, that was in 2015! It’s even more difficult now.

So make sure you write a script with a short and snappy intro, one that gets to the point quickly and informs viewers why they should stay tuned. Think of it as an expansion on your title–set a promise at the start that you will fulfil by the end.

  1. Start Making Longer Videos

Despite popular belief, longer videos actually outperform shorter ones when it comes to YouTube. Type any keyword or phrase into YouTube and usually the top-ranking videos are pretty lengthy:

Build-an-online-business-2

In fact, YouTube actually use total view duration as a ranking factor. It makes sense if you think about it the longer you watch, the more engaged you are, the more likely you are to watch more videos and the more likely you are to see the advertisements for YouTube!! The longer your videos are watched, the higher your rankings are likely to be. This naturally means YouTube favors longer videos that can be watched for longer periods.

However, this doesn’t mean that you should try and drag your videos out for as long as possible, it just means that you shouldn’t feel pressured to fit everything into a limited time slot. If your videos are long and comprehensive, yet still engaging enough to keep viewers watching, YouTube will definitely take note and you’ll start to rank higher.

  1. Keep People Watching

It’s all well and good to create a long video with keywords in all the right places, but if you can’t get people to stick around and watch your video then you’re going to be sending a very bad message to YouTube.

Watch time is extremely important for YouTube SEO, so viewer retention is key. If you want to keep people watching your videos, you need to make sure they are as visually entertaining as possible. So many creators just sit in front of a camera and talk, but that isn’t very engaging.

To make sure your videos stand out, try adding some animation here and there, or put a lot of effort into your editing to keep viewers on their toes. With this in mind, it’s also important to get to the point quickly at the start of your video. Tell the viewer what the video is about, how you’re going to help them and then get started. It’s also a good idea to compare the watch times of your previous videos. This will help you to see if there is a particular topic or video style that your audience enjoys more.

  1. Encourage Engagement

There’s a reason that seemingly every YouTube video ends with: “If you liked this video, click the like button down below, and don’t forget to subscribe for more content.

It’s because engagement affects your SEO! Whenever someone likes, comments, or subscribes it sends a strong signal to YouTube that this viewer enjoyed the content enough to engage with it, so it will start showing them more of your videos. Just take a look at this chart:

video-comments

This is from a study of 1.3 million YouTube videos by Brian Dean, founder of Backlinko, and it shows a clear correlation between video comments and YouTube ranking.

  1. Create an Interesting Thumbnail

There are only two things a viewer sees before deciding to click on your video: The video title and the thumbnail. And, with visual information processed 60,000 faster than text, that thumbnail really counts!

YouTube can automatically assign a thumbnail to you, but this will just be a random shot from the video. In order to stand out, you need to use a unique, attention-grabbing image that will encourage people to click. Take a look at the examples below:

Video-marketing-2

Each thumbnail has been selected to draw viewers in. The presenters are looking directly at the camera and the text on screen further reiterates what the video is going to be about. This encourages users to click on the video, and a high click-through rate will seriously strengthen your ranking performance.

  1. Create Playlists

Playlists are an amazing way to increase the overall watch time of your channel because they play automatically. So instead of watching just one of your videos, a viewer might watch five or six!

To create a playlist, you need to group a couple of videos together that have a similar topic or theme, like this:

The-school-of-life

It also helps to get in touch with people who create similar content to you (but aren’t your competitors!) and ask them to add your videos to one of their playlists. The more playlists your videos are featured in, the better!

Here’s an example of what you could say:

“Hey [NAME],

I LOVE your channel! Your recent video about [TOPIC] was really interesting to me because [ADD COMPLIMENTS & SHOW INTEREST].

I think my videos are pretty similar to yours, so it could help viewers stay on your channel if you included some of my content in your playlists. Here are some videos I think would fit:

[INCLUDE LINKS]

I’d be happy to return the favors. Just let me know which of your videos you would like me to pop into my playlists.

Keep up the great work!

[YOUR NAME]”

When you contact these people, make sure you let them know why it is good for them too. You don’t want them to think you are simply asking for a favors. By including your videos in their playlists, they can cater to their viewers’ needs and also increase their own watch time. It also helps to offer to include their videos in your playlists too–sort of like a swap!

  1. Create Backlinks

Link building is a huge ranking factor for any piece of content, video included. If you are familiar with optimizing written content, like your blog or website, for Google, then you’ll know that they count the number of backlinks to help them determine how valuable your content is. Seeing as Google owns YouTube, it should be no surprise that YouTube works in this way too.

To increase your backlinks, be sure to post your video in as many places as you can, like your website and your blog. You could also ask other websites in your niche to post your video on their site or write guest posts for them that include your video. The more backlinks you have, the better your YouTube SEO will be, and also your Google SEO.

Ranking highly on Google could also get your video featured on their first page of search results for your focus keyword, which is a priceless amount of visibility for your YouTube channel:

  1. Get Social

One last way to rank higher on YouTube is by spreading the word about your video in as many different places as you can think of! Basically, the more social signals your video has, the better. So, share it on all of your social platforms, and encourage people that you know to share it, too.

Post on the usual sites, like Facebook and Twitter, but also think outside of the box. Search for your keywords or topics related to your video in forums and post your videos there:

Quora

Another great place to share your video is Reddit. Just search for your keyword and then join all of the sub-reddits.

Reddit

Reddit has around 1.6 billion unique monthly users, and thanks to sub-reddits they are all divided into niches, making it easier for you to reach the right people and increase the CTR on your videos!

  1. Add Closed Captions

YouTube videos are able to support closed captions to benefit people with hearing difficulties. An added bonus of these captions is that they are crawled by YouTube and Google, so they can work to boost your SEO!

YouTube can automatically caption your videos, but this is usually riddled with errors. To get your closed captions indexed and make them SEO-friendly, you need to edit the captions YouTube provides or upload your own.

  • Closing Thoughts

YouTube is a competitive place to share your content because there are SO many people visiting it on a daily basis. And while the competitiveness can be off-putting at times, you just need to remember that there are still many ways you can rank higher and improve your YouTube SEO to make your channel and your videos more lucrative for your business. If you’re struggling to come up with top video content ideas in the first place, our blog post: 21 YouTube Video Ideas for Businesses, would be the perfect place to start.