SMS Marketing on Categorized Database

The core functionality of a messaging system in an application is to send notifications/messages to a user or a set of users. SMS is the most widely used mobile technology. 94 % of SMS sent, are read within five minutes of receiving — making it perfect for time-bound campaigns. SMS can work hand-in-hand with any other forms of marketing helping you to build an opt-in database.

SMS for marketing can be used by businesses and companies for many purposes. Whatever way a company or business chooses to utilize the functions of SMS for marketing, their primary objective is that SMS helps them to boost the sales of their products and increase clientele.

People are usually caught up in between their daily activities at work or at home. And it can sometimes feel like they are having too much information to take in. Therefore, Emails go unread, adverts ignored and leaflets discarded. SMS is small and simple and thus, gets the message across instantly without any delay.

Let us look at some of the advantages of mobile marketing:

  • Reaching a large number of audiences


Mobiles being used by a large number of people, it is very easy to reach a large number of people. So, the business does not need to be present physically in a region to explore the new markets. A proper mobile number database can give them a nice platform to reach a large number of potential customers.

In mobile marketing, like bulk SMS marketing, you can send the personalized messages to the customers. This will build a great impact on the minds of your potential customers. The businesses can build a long-term business relationship with customers by sending several special occasions messages like festivals, birthdays, discounts. In mobile marketing, you do not have to present long and difficult things. A short and simple message is the only need in mobile marketing.

  • Nice Return on Investment


Compared to the other traditional marketing methods, the mobile marketing requires less cost. The response in the mobile marketing is also very overwhelming. The customers can get a nice return on investment. The companies can definitely get the best results on the mobile marketing.

Since the first SMS was sent in 1992, no phone has not been able to receive and send text messages to this time, no matter how kind or intelligence or price is it, which means that all phones without exception will be able to receive your message, in addition to that, there is no need for a fixed connection to the Internet to be able to receive the SMS, unlike other social networking or chat applications.

This will give you access to all possible customers wherever they are, their categories, the type of phone they use and with or without an Internet connection, which will expand the segment of potential customers as well.

  • Gain customer confidence


According to a survey conducted by Marketing, 64% of customers think that businesses should use bulk SMS more than any other means of communicating with them and notifying them with offers, products and services. 70% of customers also see bulk SMS as the best way to get their attention Compared to other means of communication.

77% of customers also have a better impression of companies using short marketing messages than the others using other free services, where text messages, although costing less than other means, give them the impression that they are dealing with a company and not just a hobby group using free means to communicate with their customers.

  • These advantages


These advantages are just the tip of the iceberg, when you use bulk mobile number database, you will get to know its effectiveness better. Along with this, we also offer variety which makes this service even more appealing. There are various number of database that we provide our clients. We offer various kinds of database. You can choose any of them based in what you want to achieve.

Categorization of available database as follows
  • Nationality Groups:

Grouping the nationalities of individuals by groups of countries. For which there is among them a private association such as: language, geographical location. These internationally recognized groups, such as: (Arab / Asian countries non-Arab / African non-Arab countries / European countries … etc.)

  • Brief Nationality:

(Kuwaiti) and non-Kuwaiti), which represents the state that the person belongs politically name. Determine the nationality for Kuwaitis from the reality of Kuwaiti nationality certificate or prove Kuwaiti citizenship issued by the Kuwaiti Ministry of Interior certificate, and for non-Kuwaitis determined by the State which issued the passport. which came by the name of the individual Kuwait incomes legitimate and has a residency stamp.

  • Gender:

The sex of the person in terms of being male or female.

  • Governorate:

The symbol that indicates the area of land determined by the official borders and clear the nature and include the preservation of a number of populated areas and supervised by administratively governor divided the State of Kuwait in administrative terms to six governorates (Asima / Hawalli / Ahmadi / Al Jahra / Al Farwaniya / Mubarrak AL Kabeer)

  • District:

SMS campaigns can be sent out selecting location of end recipients. Available areas provide sufficient possibilities to chose from as per requirements.

Find Below Some Statistics for Kuwait Database.

Kuwaitis and Non-Kuwaitis Database


Kuwaitis and Non-Kuwaitis

Database by Kuwaitis Governorates


As per gender of Kuwaitis & Non-Kuwaitis


Several clients uses United Interactive Marketing database for camapaigns. The best part about this service is its versatility. It can be used by everyone who is looking for great marketing. Some of our buyers are:
  • Marketing and Sales professionals
  • Businesses
  • Ministries
  • Health Departments
  • Career politicians

United Interactive verifies every database through different methods to ensure that the buyers get the most relevant contact numbers and can target their marketing or outreach campaigns in an effective manner. There is so much that this service can do but more than anything it provides potential clients for your business. It can be a challenge to create a base of loyal customers for your product. However, with our vast database. it will be a lot easier. So, if you want your brand to fly, then our services are the wings you need.

With the segmenting tool, you can easily create “subgroups” within your text marketing list. It based upon subscriber data like area, nationality, gender, location subscribed and more. It’s extremely powerful and extremely easy to use.

Unlike most other marketing strategies where once the contents of the campaign have been decided. There is no going back without incurring significant loss. SMS marketing allows you to change the contents of the text message at a moment’s notice. add, remove or even entirely change the subject matter and its accompanying theme as the client sees fit.


Despite the evolution of mobile phones and communications. Bulk SMS in Kuwait is one of the most powerful and cost-effective ways to reach customers. whatever the devices they use and without having a permanent Internet connection so they can receive your messages.

There is usually no easy way to contact the intended recipient and ask how effective or ineffective their marketing efforts have been so far.  SMS marketing can directly connect the businesses and its customer and allow them to gather precious user feedback or even go as far as taking orders. SMS marketing creates a personal channel between the business and its customers. which makes it easier to retain clients for the long term and return business.It does all that at an extremely affordable rate. while almost guaranteeing a good return on what little initial investment that is required.

UIGTC provides you with all the features mentioned above and more with an easy-to-use platform and dashboard that will enable you to reach customers anytime, anywhere around the world with easy and widespread payment methods

Digital Marketing – ROI

There’s only one factor that matters more than any other when it comes to any marketing campaign. The return on investment (ROI). To maximize your ROI and sustain it over long term your marketing campaign by definition will be an unquestionable success.

ROI is somewhat tricky to nail down.Time and money are both investments.

Long-term ROI is different than short-term ROI.

Marketing strategies depend on execution.

Every business is different.

Most business owners have heard about digital marketing but might never tried. The challenge is because they don’t understand how it works or how to apply it to their businesses. The reality is businesses that are so afraid to move in a new direction are missing opportunities for brand awareness. Competitors are getting their feet wet with technology because they are quickly moving ahead.

To tackle digital market marketers use multiple techniques showcasing there product to mass audience for best result of any campaign. They go from direct marketing to modern social media network or old school connecting people in comfort of their homes. Below are some of facts and figure of different marketing strategies that get the best ROI – return on investment.

SMS messages are great because they’re short and get straight to the point. With 160-character limit, organizations are sharp in their approach and don’t fill SMS messages with fluff and pointless information. Short, precise copy that grabs attention is a must, plus any links to vouchers, tickets, surveys, and attachments.

Research shows that SMS open rates are as high as 98%, compared to other marketing strategies. 75% of people have suggested that they’d be happy to receive an offer via SMS. This is why 65% of marketers say that SMS marketing is a “very effective” method for them.

SMS marketing is considered one of the most personal and direct form of communication, to reach out to the customers. Below are few benefits that overcome the other entire marketing platform compare to SMS

  • Build Loyal Customers
  • Generate word of mouth
  • Improve communication
  • Fast and Effective
  • Cost Effective
  • Straight to the point
  • Time management
  • High open rate
  • Quicker customer feedbacks

100% people who get text messages are able to see right away, most people check their texts every 5 minutes. The text message campaign can deliver amazing results with 72% response rate, zero opt-outs, and a 125% return on investment.

Keeping an eye on your ROI is a good idea for all businesses using SMs marketing. When you understand the ROI you can determine if you should keep forth with your efforts or minimize them. You will know exactly how much is coming through the door and how much is being spent. There isn’t a better way to keep track of business expense and profit with this marketing campaign.

In 2018, SMS remains one of the most effective marketing tools. Tracking SMS campaign metrics will allow to optimize SMS campaigns and scale the most successful areas boosting ROI even more.

Social media marketing is another area where it’s technically feasible to pursue with only an estimate of time. Depending on the scale of your efforts, social media marketing could cost thousands of dollars per month. You can measure engagements, traffic, and conversions, but it’s hard to accurately quantify the reputation value your brand has generated.

It’s mind-blowing that many companies don’t know how much they’re currently spending on social media. It’s time to pay attention and find which social media channel is bringing the most revenue at present and why.

You’ve implemented a social media strategy—but is it effective? Measuring the return on investment for social media programs often is difficult for marketers. While many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it.

It’s hard to see how much revenue a Facebook post has brought in, or a tweet has increased bottom line. Instead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working. Someone clicking a link to your site in a Tweet is always nice, but tracking such interactions shouldn’t stop there. For example, you need to know whether or not those clicks are resulting in sales or other meaningful interactions.

In order to get the most accurate numbers for social media ROI, set your goals based on defined actions. Specifically, actions that convert a casual browser to a lead and ultimately to a paying customer.

The key benefits of social media lies in relationship building. Relationships build trust and trust builds sales. Picture being able to talk with your customers one-on-one on a daily basis. The key is to know how to find the right people. Then understand their interests and problems. Driving results for social media take a lot of effort to validate; social media do have its precised benefits as follows

  • Create Brand Recognition
  • Generate A Conversation Around Your Brand
  • Connect With Your Audience Through Social Listening
  • Tell Your Brand’s Story
  • Customer Service That Keeps Your Followers Happy
  • Audience Research To Improve service
  • Retargeting Audience
  • Driving Conversions
  • Paid advertising

It’s not surprising many businesses can’t measure ROI from social media, even though there’s great emphasis on social media marketing. People fail to realize that many of social media followers are not located geographically proximity to do business with them. Even though people interact with businesses through social media, but people tend to patronize business within a set geographical proximity.

Measuring ROI for social media efforts has been a continuous topic, determining whether the efforts are successful on social media. one has to bring in consideration many factors i.e. measuring engagement ( views,likes,share)  audience reach and growth. For most of the parts, the metrics tracked relate to things such as like and comments rather than sales. An effective social media strategy tracking all aspects and converting them to sales can give up to 65% of ROI.

Offline marketing entails more traditional means of marketing services, Print advertisements, TV, Radio, brochures, newsletters, billboards, posters, business cards etc.

A decade ago, deciding which marketing media to invest in was simpler. You basically went with offline, online or a combination of both. Brands are getting smarter and strategic about targeting to reach the same audience again.

In those simpler times, offline platforms like television advertising were a cornerstone medium that could be trusted. Like newspaper ads that reach people while they are in their home. The radio, people are listing to ads while moving especially when seeking to enhance brand messaging. But what is the role they play in today’s environment where digital dominates.

The advent of new digital marketing options are promising ROI. Advertisers have thrown larger portions of their budget in digital media. This shift came naturally, as the expense of traditional TV/newspaper, are consider costly.

Unfortunately, online media has brought questionable content sources that don’t adhere to traditional journalistic ethics. The proliferation of click bait, Less-than-fact-based content has advertisers uncomfortable about online messaging is sent. The lack of credibility in content may rub off the trust on their brand image.

With all the hype surrounding digital media and social media these days. Businesses are tempted to put all eggs in one basket to maximum ROI for their marketing. That may sound like an easy fix. Different customers prefer different channels during buying cycle, a one-size-fits-all solution is unlikely to exist.

Offline marketing strategies use offline media channels to create awareness of a company’s products, services and brand. Although there’s a significant shift to online marketing initiatives, marketers using offline channels are still a fundamental aspect. Offline marketing aspects mixes together can generate

  • Higher Authenticity Value
  • Mass audience reach
  • Convenient Means of Communication
  • Face-to-face interaction
  • Print advertisements in magazines and newspapers
  • Television advertisements
  • Outdoor advertising billboards and car signage
  • Printed marketing material
  • Word of mouth
  • telecommunication approach

Different audiences tend to watch TV, read news or listen to Radio in their preferred way today. Opening the door for advertisers to customize and target marketing messages keenly. Before targeting, customization should also be derived by becoming more aware how specific viewers choose to have their message delivered. Advertisers who truly tap into viewer mindset will be ahead of the game when it comes to advertising campaign effectiveness.

The main deciding factor why online marketing is more beneficial than offline is because 90% of customers will be online. Be it on phones, laptops, r tablets, the vast majority of existing and future clients are surfing the web.

If we talk about offline marketing before 10 years it would had added great benefit to business campaign. In modern age using offline marketing bring in high cost which eventually decreases the return on investment. Today most of the companies look for smart ways to cut budget and get most out of any marketing campaign. Looking at metrics of offline marketing compared to online the ROI percentage is pretty less with an estimate of 45% ROI of any marketing campaign.

The ROI of any marketing campaign ultimately comes in the form of increased sales. It’s good to run calculation using sales less than average organic growth on regular basis. The result will take time to show up due to feedback from running campaigns. As a result, if the ROI isn’t there after a few months, it might be the wrong campaign for targeted market.

Out of significant marketing channels listed, it’s not tough picking a clear winner, especially after acknowledging the considerations outlined. In term of achieving the return on investment, social media marketing can bring out some good results. The focus get scattered in multiple aspects not targeting on single direct goal. Offline marketing work somehow for majority of high end businesses but to limited audience with having a strong capital backup. However, if to pick one “best” strategy when it comes to ROI, SMS marketing hit the nail on the head. Thanks to its multifaceted range of effects, fast reach, permanent value, and potential for compounding returns. There’s just no better way to spend the marketing budget and get the most out of it.

Measuring ROI in marketing world is something that needs to be done. Whether business is new or been around applying SMS marketing will play a major role in success. SMS marketing works and will provide with an amazing ROI that will be enjoyed writing on paper. Multiple marketing strategies are available to try but focusing one thing

Don’t Chase the Platform, Chase the ROI