Boost Your Video View With YouTube SEO

If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it can be easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTube user started with 0 views and 0 subscribers. Every single one. So how can one video about [enter any subject here!] accumulate millions of views, while another video about the same subject can barely reach ten people?

The answer is not elusive or mysterious. The answer is YouTube SEO.

If you want people to see your videos, then you need to optimize your videos. This is especially important now with new creators joining the platform frequently. In our 2019 State of Video Marketing Survey, we found that 88% of marketers plan to use YouTube as a channel, and according to a Business Insider study, a staggering 567,000 hours of video are uploaded to YouTube every day. But don’t let this deter you. It IS possible to rank higher on YouTube, you just need to know how–and we’re going to show you! Here are 13 ways to rank higher on YouTube in 2019…

  1. Have a Focus Keyword

Whether you’ve already posted your videos to YouTube, or you haven’t even pressed record yet, creating a focus keyword for each video will really help your rankings. All search engines work by matching the users search term with the most relevant results–and YouTube is no different!

If you’re jazzing up old YouTube videos, re-watch them and try to pinpoint the main topic. Ask yourself: What is the focus of this video? What is the key word?

For any future videos, it’s easier if you choose a keyword before you start. That way, you can use a keyword research tool to help you find the most popular search terms to use.

Popular keyword research tools include: Ahrefs, SEMrush, Keywords Everywhere, and KeywordTool.io. They all work in a similar way, but keywordtool.io is the most ‘beginner’ friendly. You just select your chosen search engine–in this case, YouTube–and then enter your chosen keyword.

Once you’ve found a keyword that closely matches the topic of your video and seems to offer a good opportunity, wrote it down and carry on reading this article for tips on how to use it to rank higher.

  1. Optimize the Title

Once you’ve got your keyword, you can begin to use it to optimize your video in different ways to help you improve your YouTube ranking. One of the simplest ways to do this is to include the keyword in your title. But, with 400 hours of video uploaded to YouTube every minute (!), a keyword alone is not going to be enough to give you a huge SEO boost.

Your title needs to be compelling. It needs to send a message to YouTube users that says ‘Click me!’ A great way to do this is to promise something. Are you going to teach your viewers something? Are you going to entertain them? Let them know what they’re about to watch. Take a look at the results below for our keyword ‘Instagram hacks’.

The highest-ranking videos for this keyword promise to teach their viewers something new–and, of course, they all include the keyword verbatim. But they also have a little bit of extra description. The title ‘Instagram Hacks’ is not enough to gain views, or even ‘I will teach you Instagram hacks.’

You need to think deeper.

Let your viewers know exactly how many hacks you are going to teach them, or promise them something specific and highly.

  1. Optimize the Description

In addition to optimizing your title, you also need to optimize your description. Now, while your title is mainly to catch the eye of potential viewers, you can be a little more in-depth with your description. YouTube displays the first 125 characters of your description, but it is a good idea to write around double that–aiming for 250 words if you can. YouTube also recommends that you put the most important keywords toward the beginning of your description. Of course, it’s not all about the algorithm. Your viewers will be reading this too, so make sure you keep their engagement in mind.

There are a couple of things you need to remember when writing your video descriptions:

  • Don’t forget to include your keyword(s)!
  • Make sure that what you’re writing is unique. Don’t just copy and paste some text from your website or else.
  • Include your website URL to direct viewers to your site

Build-an-online-business

Straight away we can see a link to the creator’s website. Then below that are a couple of lengthy paragraphs about the video, including the title of the video and the keyword (build an online business) in the very first sentence.

A unique, optimized description like this allows YouTube to understand what your video is about and then put it in front of the right people.

  1. Include the Right Tags

After placing your keyword(s) in your title and description, you also want to put them in the ‘tags’ section. Tags are for YouTube’s reference only, so your viewers won’t see what you include. Feel free to add as many variations of your keywords and search terms as you can think of. If we stick with the ‘Instagram Hacks’ example, here are 7 you could use:

  • Instagram Hacks
  • Instagram
  • Hacks
  • Life Hacks
  • Social Media Hacks
  • Social Media
  • Social Media Tips

Notice that they don’t need to be super-specific. There is a Chrome Extension for YouTube called Tube Buddy. Among many other features is keyword rank tracking, and this allows you to find out the search ranking for different tags so you can use the best ones for SEO. You should also use an app like VidIQ to help you see what tags your competitors are using. By using the same tags as your competitors, your videos will start ranking in the ‘Up Next’ section whenever someone watches their videos–so you can direct attention from them to you!

  1. Create an Engaging Script

You might be tempted to skip this point. After all, scripts are wooden and awkward, and you want to come across as natural and spontaneous, right? Well, an engaging, well-written script can actually give you a better chance of coming across as natural and spontaneous, while at the same time ensuring you don’t get sidetracked and lose viewers.

A script can help you tighten up your language, cut out the “ums”, “ahs”, and “where was I?” and grab your viewers’ attention. A study by Ad Age in 2015 (a lifetime ago in video marketing years) found that marketers have just 10 seconds to capture and engage their audience before losing them. Their study also found that if your audience isn’t fully engaged by the first 30 seconds, then you’ve likely lost 33% of them. And remember, that was in 2015! It’s even more difficult now.

So make sure you write a script with a short and snappy intro, one that gets to the point quickly and informs viewers why they should stay tuned. Think of it as an expansion on your title–set a promise at the start that you will fulfil by the end.

  1. Start Making Longer Videos

Despite popular belief, longer videos actually outperform shorter ones when it comes to YouTube. Type any keyword or phrase into YouTube and usually the top-ranking videos are pretty lengthy:

Build-an-online-business-2

In fact, YouTube actually use total view duration as a ranking factor. It makes sense if you think about it the longer you watch, the more engaged you are, the more likely you are to watch more videos and the more likely you are to see the advertisements for YouTube!! The longer your videos are watched, the higher your rankings are likely to be. This naturally means YouTube favors longer videos that can be watched for longer periods.

However, this doesn’t mean that you should try and drag your videos out for as long as possible, it just means that you shouldn’t feel pressured to fit everything into a limited time slot. If your videos are long and comprehensive, yet still engaging enough to keep viewers watching, YouTube will definitely take note and you’ll start to rank higher.

  1. Keep People Watching

It’s all well and good to create a long video with keywords in all the right places, but if you can’t get people to stick around and watch your video then you’re going to be sending a very bad message to YouTube.

Watch time is extremely important for YouTube SEO, so viewer retention is key. If you want to keep people watching your videos, you need to make sure they are as visually entertaining as possible. So many creators just sit in front of a camera and talk, but that isn’t very engaging.

To make sure your videos stand out, try adding some animation here and there, or put a lot of effort into your editing to keep viewers on their toes. With this in mind, it’s also important to get to the point quickly at the start of your video. Tell the viewer what the video is about, how you’re going to help them and then get started. It’s also a good idea to compare the watch times of your previous videos. This will help you to see if there is a particular topic or video style that your audience enjoys more.

  1. Encourage Engagement

There’s a reason that seemingly every YouTube video ends with: “If you liked this video, click the like button down below, and don’t forget to subscribe for more content.

It’s because engagement affects your SEO! Whenever someone likes, comments, or subscribes it sends a strong signal to YouTube that this viewer enjoyed the content enough to engage with it, so it will start showing them more of your videos. Just take a look at this chart:

video-comments

This is from a study of 1.3 million YouTube videos by Brian Dean, founder of Backlinko, and it shows a clear correlation between video comments and YouTube ranking.

  1. Create an Interesting Thumbnail

There are only two things a viewer sees before deciding to click on your video: The video title and the thumbnail. And, with visual information processed 60,000 faster than text, that thumbnail really counts!

YouTube can automatically assign a thumbnail to you, but this will just be a random shot from the video. In order to stand out, you need to use a unique, attention-grabbing image that will encourage people to click. Take a look at the examples below:

Video-marketing-2

Each thumbnail has been selected to draw viewers in. The presenters are looking directly at the camera and the text on screen further reiterates what the video is going to be about. This encourages users to click on the video, and a high click-through rate will seriously strengthen your ranking performance.

  1. Create Playlists

Playlists are an amazing way to increase the overall watch time of your channel because they play automatically. So instead of watching just one of your videos, a viewer might watch five or six!

To create a playlist, you need to group a couple of videos together that have a similar topic or theme, like this:

The-school-of-life

It also helps to get in touch with people who create similar content to you (but aren’t your competitors!) and ask them to add your videos to one of their playlists. The more playlists your videos are featured in, the better!

Here’s an example of what you could say:

“Hey [NAME],

I LOVE your channel! Your recent video about [TOPIC] was really interesting to me because [ADD COMPLIMENTS & SHOW INTEREST].

I think my videos are pretty similar to yours, so it could help viewers stay on your channel if you included some of my content in your playlists. Here are some videos I think would fit:

[INCLUDE LINKS]

I’d be happy to return the favors. Just let me know which of your videos you would like me to pop into my playlists.

Keep up the great work!

[YOUR NAME]”

When you contact these people, make sure you let them know why it is good for them too. You don’t want them to think you are simply asking for a favors. By including your videos in their playlists, they can cater to their viewers’ needs and also increase their own watch time. It also helps to offer to include their videos in your playlists too–sort of like a swap!

  1. Create Backlinks

Link building is a huge ranking factor for any piece of content, video included. If you are familiar with optimizing written content, like your blog or website, for Google, then you’ll know that they count the number of backlinks to help them determine how valuable your content is. Seeing as Google owns YouTube, it should be no surprise that YouTube works in this way too.

To increase your backlinks, be sure to post your video in as many places as you can, like your website and your blog. You could also ask other websites in your niche to post your video on their site or write guest posts for them that include your video. The more backlinks you have, the better your YouTube SEO will be, and also your Google SEO.

Ranking highly on Google could also get your video featured on their first page of search results for your focus keyword, which is a priceless amount of visibility for your YouTube channel:

  1. Get Social

One last way to rank higher on YouTube is by spreading the word about your video in as many different places as you can think of! Basically, the more social signals your video has, the better. So, share it on all of your social platforms, and encourage people that you know to share it, too.

Post on the usual sites, like Facebook and Twitter, but also think outside of the box. Search for your keywords or topics related to your video in forums and post your videos there:

Quora

Another great place to share your video is Reddit. Just search for your keyword and then join all of the sub-reddits.

Reddit

Reddit has around 1.6 billion unique monthly users, and thanks to sub-reddits they are all divided into niches, making it easier for you to reach the right people and increase the CTR on your videos!

  1. Add Closed Captions

YouTube videos are able to support closed captions to benefit people with hearing difficulties. An added bonus of these captions is that they are crawled by YouTube and Google, so they can work to boost your SEO!

YouTube can automatically caption your videos, but this is usually riddled with errors. To get your closed captions indexed and make them SEO-friendly, you need to edit the captions YouTube provides or upload your own.

  • Closing Thoughts

YouTube is a competitive place to share your content because there are SO many people visiting it on a daily basis. And while the competitiveness can be off-putting at times, you just need to remember that there are still many ways you can rank higher and improve your YouTube SEO to make your channel and your videos more lucrative for your business. If you’re struggling to come up with top video content ideas in the first place, our blog post: 21 YouTube Video Ideas for Businesses, would be the perfect place to start.

Website Development Guide [Step By Step]

Whether you’re considering building a brand new website or want to redo your current website, you’re faced with some basic, but important, decisions. In this guide, we are going to help you with these decisions by showing your choices and explaining how specific options will fit your unique needs. We’ll cover everything from understanding what type of website you need and choosing a domain name, to the finishing touches that will help you launch your website successfully, no matter what your goals are. Also, we’ll show you how to use specific tools or systems to create your site. As an example, we’ll explain how you can make a website step-by-step with one of the most popular content management system (CMS) WordPress.org. The essential steps to launch a website:

The essential steps to launch a website:

  • Understand what type of
    website you need
  • Pick a domain name and
    hosting provider
  • Install and setup WordPress
    CMS
  • Design your website and make
    it look great
  • Write and prepare your
    content
  • Make money with your website
  • Test your website before and
    after launch

We hope that you are excited at the prospect of having your website. Now, let’s look at what are the steps you need to take to get it right.

Understand what type of website you need

There are different types of websites. The type, or combination types, you choose, will depend on what you want to achieve with your site and the functionality you’ll need to accomplish this.

Following are the main types of websites:

Blog or website with a blog.
A blog can be an extra feature for any website, or it can be a separate kind of site on its own. Blogs are usually arranged in chronological order, with the most recent entry at the top of the main page and older entries toward the bottom.

Business card site.
For some small businesses, a simple one-page website with the name, description, contact info and maybe a logo may be all that’s needed. You can also include some product information, but the basic concept is a one-page website that represents your company or yourself.

Portfolio site.
A portfolio site is similar to a business card website, except you’ll have a section on the web page where you showcase your work and give people options for contacting you. Photography studios commonly use this type of website, so do design firms and other creative endeavors.

Product brochure site.
This kind of website is an extension of your company’s sales and marketing efforts. You’ll be able to include goods and services your business offers for visitors to browse through. This website may include some pricing guidelines but doesn’t enable customers to make purchases online.

E-commerce site.
With an e-commerce site, you’ll be able to showcase your products or services and allow visitors to buy them online. At first, the setup process for an eCommerce site may seem daunting, but there are many simplified methods and tools on the internet today that will enable you to sell online.

Select the right tool to build a website

With so many options available today, it can be difficult to choose the best instruments for the job. Choosing the best platform upon which you build your site will be one of the most important decisions you make. This choice is critical because you’ll be tied to that platform for some time and it’s never easy (or possible) to move your website from one platform to another.

Website building solutions can be divided into two groups: self-hosted content management systems and hosted web builder platforms.

The best and most popular tool for making a website is the WordPress content management system (CMS). It’s recommended by 90 percent of experts we’ve surveyed.

You can make any website with WordPress, be it one-page business card website, a site with a blog, and even an e-commerce website.

Pick a domain name and hosting provider

To create your new website with the recommended WordPress platform, you’ll need a domain name and web hosting provider.

Domain Name

Once you’ve selected the right platform for your site, you need to start thinking of a domain name. This domain will be yourname.com, yourbusiness.com or something similar.

If you’re marketing yourself, you’ll want to use your first and last name. Think johnsmith.com. Even if you aren’t promoting yourself, it’s not a bad idea to get your name as a domain now, in case you want to use it in the future. If you are marketing your business, you will want to use your company name. Think “yourbusiness.com.”

Recommended tool:

For most websites, the first goal when choosing a domain name is to get the .com top-level domain whenever possible. Here is a useful guide to help you learn the details and secrets to selecting a valid domain name.

 

Web hosting provider

After choosing a domain name, selecting reliable hosting services will be one of the most important decisions you make. To a large degree, the functionality and performance of your website will depend on your hosting provider. The host makes sure your site is available to potential readers 24/7, and it’s where your files are stored online.

The wrong web host can cause many problems with your website. Just imagine choosing a mobile company that has no reception. Your web host is a major piece of the puzzle to maintaining a successful internet site. Therefore, it’s crucial that you choose a reliable provider.

We highly recommend Bluehost, which powers over 2 million websites worldwide. And for our visitors only, they offer an exclusive deal that includes a FREE DOMAIN NAME and a 30-day money-back guarantee. Bluehost web hosting company is recommended by WordPress.org as one “of the best and brightest of the hosting world”.

Step 1: Visit Bluehost

Visit Bluehost. Then click the “Get Started Now” button.

Step 2: Select your blog’s hosting plan

You should start by selecting your plan. If this is your very first one, you should go with the basic one – at least until you explore your options. The one called basic should be able to cover all your needs once you get your website going, and you should consider the prime version once your popularity skyrockets.

Step 3: Input your blog’s domain name

Your domain name has an important say when it comes to the future success of your website, so you should take your time to come up with something new. Just type in a desired domain in this “new domain” box and Bluehost will show you whether it’s available or not. If not, it will provide you with a list of similar names for you to choose from.

Step 4: Register for Bluehost

After you pick out your domain name, Bluehost will take you to the registration page where it will be required from you to fill in your personal info including the billing data. A couple of minutes is all you need.

Step 5: Select your hosting options

Pay additional attention to your hosting options. Obviously, the 12-month package has the lowest price, but the other two are great when you want to make a long-term investment. You can feel free to uncheck the rest of the boxes – you can always get them later when you find them necessary.

Step 6: Set your password

After you enter your payment information, you’re ready to set your password which will be used for account verification purposes.

Step 7: Login to your new account 

After successfully creating your new password you will be able to login to your account.

Step 8: Choose your WordPress theme

When you enter your new account, you will be given the option to choose a WordPress theme which can make your website look better. If you don’t like any of the themes provided by Bluehost, simply go to the WordPress.org repository and find one that you like.

Step 9: Welcome to WordPress

When you log in, you will be greeted by a “Welcome” message and offered help with creating your site by Bluehost. You can accept the offered help or continue alone, the choice is yours.

As simply as that, your new website will now be live and you can start working on it immediately!

Manual install

If your host doesn’t have one-click installation, WordPress has full instructions on how to install it manually at wordpress.org (for advanced users). Keep in mind that a host that doesn’t offer one-click WordPress installation may not be your best choice.

Setting up WordPress and managing your website

WordPress has two zones: the front-end and the back-end.

The front end is what your visitors will see when they come to your website. Many of the tasks performed on the back-end will be visible on the front end, such as theme customization, plugin functionality enhancements, and content publication. Actions can also be performed by you and your visitors directly from the front-end of the website, including commenting and social sharing.

The back end, also known as the WordPress dashboard, allows you to fully manage your site’s content, community, functionality, and design. It’s accessible only by users who have an account on your site. To access your WordPress dashboard, you need to type website/wp-admin in the address bar of your browser and login using your WordPress username and password.

The dashboard

The Dashboard is the center of website administration. It consists of three main parts left-side menu, top toolbar and middle section. The left-hand column of your WordPress dashboard is where you’ll find all of your admin options and where most of your creative effort will be focused.

The left-side menu items include the following:

  • Home takes you to your dashboard.
  • Updates show you any themes or plugins that need to be updated because a new version has been released. If WordPress itself is updated, you’ll see a number in a red circle next to this menu item.
  • Media shows every photo, video, and file you’ve uploaded as part of a post or page. You can also upload files directly to the media section.
  • Pages are usually evergreen, static web pages. Examples include the “About Us” section on a company website or the “Services” page.
  • Comments are what visitors comment on in response to one of your posts or pages. If you have comments, a number inside a red circle will appear next to this menu item.
  • Appearance contains themes, design, and features related to the appearance of your site.
  • Plugins are extra mini programs that help increase the functionality of your site. You can use plugins to turn your website into a membership site, add social media sharing, eliminate comment spam or just to do something cool or fancy with your graphics.
  • Settings are used for just about anything. It’s the first place you want to go when setting up a new site.

Design your website and make it look great

The design of your website is essential, and people will form an opinion about your business based on the look and feel of it. Visitors will make an instant decision (in 3 seconds or less) whether to stay on your site or move on. To make an impact, it’s important to have great design.

Depending on the type of the website and the way you choose to build it, you will have some options as far as selecting a design for your site. If you decide to use CMS or web builder, you will be dealing with the premade theme and templates. Key things to keep in mind about your website design are the following:

  • Use clean design
  • Make sure it’s mobile optimized
  • Fit your site’s niche and goals
  • One or two columns layout is the best option
  • Use unique design elements
  • Make it easy to navigate

If you are looking for customized options using some of the platforms mentioned above or creating a website from scratch, you can turn to professional web designer/developer.

Find the right theme

Your website’s design equals user experience. What does this mean? Website design reflects its usability and functionality. The better job you do, the better the user experience will become. Your visitors will fall in love with it and decide to spend their time browsing your content. Should you fail to do so, you risk losing those visitors and experiencing high bounce rates.

Since WordPress offers you access to hundreds of themes, you will have to choose carefully. Here are the most important things you have to pay attention to when finding the right theme for your website.

Decide on its features before you start searching

Deciding which features your website will have is a groundwork that makes this process fail-safe. The more time you devote to it, the better. Attention to details is paramount here. The first thing you have to do is write down all the features you want your website to have.

Clear Navigation.
Navigation helps visitors find and access your website pages with ease. The most common option is Top Navigation. You need to decide which type of navigation you want to use because not all themes have support for all types.

Contact Form.
Using the contact form has become a common practice in doing business online. Having one integrated along with a lead magnet will help you build email lists effortlessly. On the other hand, it allows users to effortlessly contact you directly with any questions.

Social Media Integration.
People love using social media. With almost half the Earth’s population using it, you should consider integrating social media share buttons or social media feeds into your website. Again, not all themes will support this.

Comments Section.
The comments section is a great way to keep your audience engaged. It is a convenient way for them to express their opinions, ask questions, and interact with you, after reading your blog posts.

Favicon and Logo Support.
Branding is one of the most important online efforts that can be supported by your website. If you want to leverage the favicon (tab icon), logo, and color palette to create a unique experience for your visitors, you should choose themes that support these types of customization.

Search Bar.
In some instances, website owners want to make it even easier for their visitors to navigate a website. This is where Search Bar comes in handy. If you are planning on uploading a lot of content on your website, themes that come with a built-in search ability function should be at the top of your list.

Search Engine Optimization.
To appear on search engine result pages, and steadily increase your rank, you will have to optimize your website for search engines. Fortunately, there are plenty of SEO-friendly WordPress themes to choose from. And you can always seek additional help in powerful SEO WordPress plugins.

Ecommerce Support.
You never know when you might decide to start an online shop. Going with a theme that offers this support will save you a lot of trouble in the future.

Premium vs. free themes

Now that we’ve got the features out of the way, it’s time to address the ultimate question of Premium vs Free themes. We are aware that choosing a WordPress theme can be overwhelming, given the number of themes available. Free themes are very tempting, as they offer a decent number of features and good functionality overall, but the Premium ones are the most beautiful and have significantly more features.

Free themes are convenient solutions for people who want to build simple websites and hire external help for future modifications and customization. They lack customization options by default and come with no or very limited support.

There are several established vendors which provide free themes but it appears that this offer is designed to attract people to buy premium versions, as the free offers come with very limited options.

The price tag on premium themes is there for a reason. All the best-selling premium themes come with a variety of features, and support for mobile. On top of that, the vendors themselves offer documentation, support, and maintenance. The support usually includes access to the theme author, help with known issues and bugs, and assistance with plugins included in the theme.

Furthermore, premium themes are on a more regular update cycle than their counterparts. This means regular bug fixes, better security, and an overall better experience for both you and your visitors.

Responsiveness is an industry standard

A few years ago we would probably tell you to consider responsive design for your website. Today, it is a must-have. Why? Because responsiveness has become an industry standard.

Since almost everybody has a smartphone in their pocket, the chances are that a lot of your visitors will be browsing your website on a mobile device. Going with a mobile-ready theme will ensure the best experience for these visitors, and prevent frustration and a spike in bounce rates. This is why it’s important to check whether the theme supports the mobile, tablet, and desktop view before choosing it.

Font and color

As we mentioned earlier, color is an important part of the user experience, but it’s also commonly used in branding strategies. There is another important factor here – typography.

If you want to make your branding efforts consistent through all channels, you should be able to use specific fonts and colors on your website. So, before you make a final choice, make sure to check whether the theme allows you to use custom typography and colors. More specifically, check:

  • The fonts supported by the theme
  • Number of typography options
  • Color and background management options for each website section

Test it out

Finally, to make an informed decision, you will have to test the themes on your list. After playing with a theme, you will be able to see if it fits your goals and objectives, whether it is compatible with the plugins you plan on using, and check whether you like its specific gallery and video formats.

There are ways to see how the theme performs and feels. You can take a look at the demos, or pre-built websites. Spend as much time as you can afford clicking around, testing navigation, exploring the loading animations, and so on. If you visit the official website of the theme author, you will be able to see which live websites are built with the theme. Go and visit those ones as well.

Write and prepare your content

Content is information that will be presented on your site. It’s important to create and maintain useful, unique, and clear content so your visitors can easily understand your message. Poorly written and badly presented material can frustrate and discourage visitors from staying on your website or coming back.

There are two questions you have to consider when creating content:

  • Is the content relevant and exciting to your audience?
  • How should the content be presented to your target audience?

Today, search engines reward (by ranking them higher) websites that make an effort to create quality content to educate people in their niche. You will have to make sure your content is: unique, relevant, legit, and current.

Once you have an overview of your website plan/sitemap, you can drill down to the specifics of the content you need to create for a website launch. It will be important to create evergreen content (content that will not be changing much and will appear on the static pages) and also important to have fresh content appearing on your website on a regular basis.

Create content and promote your website

So, you’ve decided which theme you want and installed it on your WordPress website. Where do you go from there? Now it’s time to start filling your website with content. But first, you will have to create the most important pages on a website.

Create basic pages

The chances are that your theme will create some pages for you. While in the dashboard, go to Pages to see which pages you have on your website. If you already have the About Us, Contact, Services/Products, and Blog pages, you are fine. If you don’t, while in the Pages windows, click Add New to create the ones you don’t have.

About us page

About us is one of the most important pages on your website. It will help you build a relationship with your visitors and instill trust in them. Use it smartly to introduce yourself to the visitors. Be open about it. Tell them what you do, why you created the website, and what your plans for the future are. If you offer some products and services make sure to mention them.

Make sure that everything you write is easy to understand (refrain from technical terms and jargon). Keep it real by being creative. Corporate-speak doesn’t work here. Use this page to show you and your business personality rather than a formal and general one. Open up with an engaging statement, such as “We’d love to hear from you” or “Stop by and say hello”.

The next thing you want to do is to include images. Images of you and your team (if you have one) will help you build trust. Putting a face on a cyber-entity will help your visitors relate, and serve as a credibility boost.

Contact us page

The Contact Us page is not only visited by the users who intend to contact you. Suspicious people like to check it out to make sure that your entire website is not just another way to scam a dollar from their pockets. You can do a lot here to grab visitors’ attention and show them that you can and will cater to their needs.

Besides the regular contact form, this page should also contain:

  • You and your business name
  • Your email address
  • Legal info
  • Physical address if you have one
  • Privacy Policy
  • Open hours
  • Availability of support

If your theme allows it, try to incorporate as much white space and text blocks as possible to make the content more readable and easier to find. Adding a map with your office location is also a convenient addition.

Service(s)/Product(s) pages

Service and product pages deserve some love as well. The rule of the thumb goes like this:

  • Include high-quality photos of products from different angles.
  • Use the description section to disclose all important product/service details.

If you support numerous payment options, this is the perfect place to inform your potential customers about them. A return policy is also in order to set clear refund/return boundaries and help your customers learn what their rights are and who they should contact if they want to return a product, or are not satisfied with a service.

Blog

Blog section on your website has the potential of becoming your primary lead magnet and converting tool. Since a lot of people have trouble deciding what to blog about, we suggest that you read our insight on choosing the right content type for your blog.

Your blog is the place where you can shine. You can share your own personal insights on the topics that your website visitors want to read about, write comprehensive guides, and share industry trends and data.

You should always aim to enrich your content with high-quality relevant images and info graphics. If you have decided to go with a blog that has a comment section, make sure to stay active. Respond to your visitors’ comments, answer their questions, and resolve their doubts.

Blog content plan

Mastering the craft of content writing is not an easy one. But this is not the only challenge that you will have to overcome. You need to be consistent with your blogging activities. This is why you should make a content strategy and devise a content plan.

The content plan is not just important for improving the buyer journey. By consistently delivering valuable content to your readership, your website traffic will grow and you will be able to monetize your online presence more efficiently.

So, what is this content plan all about? It consists of several actions:

  • Picking the general topic for your blog
  • Choosing the topics for your content
  • Writing blog posts
  • Create and stick to post schedule

Website promotion campaign

Once you start posting new content on your blog regularly, you don’t just leave it there to chance and hope that search algorithms drive traffic to your website, especially if it is a brand new website. This is why you need to learn how to promote your website.

After all, you won’t be able to monetize your blog with minimal traffic. By promoting your content, you will be able to increase traffic, start generating revenue and capture more leads. Your next stop – social media platforms.

First, you have to answer one question: “Where does my audience like to hang out?” Only then will you be able to choose the right social media platform. The go-to tactic is to create a buzz by announcing your new blog posts and follow up with a post that has a link to your new content.

To get the biggest bang from your social media campaign, you will also have to post at the right time, share relevant posts from other blogs, utilize compelling headlines and hashtags, and thank your followers for being such a nice crowd for reading, liking, and sharing.

Test your website before and after launch

Beta testing. Launching your website is an exciting process and people eager to get it live as soon as possible. With all the excitement, often people ignore the testing step. It’s critical you test your website before it goes live. The testing process can seem overwhelming, and you are not sure where to start. We are here to tell you that it’s not that complicated, you just have to check the following points carefully:

  • Content related materials (spelling, punctuation, etc.)
  • Design related elements (images, fonts, etc.)
  • Web development items (live URLs, broken links, etc.)
  • Search engine optimization details (title tags, Meta data, etc.)
  • Network administrator areas (hosting, backup system, etc.)

Post-launch. Once your website goes live, you need to have a strategy in place on what to do next and how to maintain your site. Here are some basic things to consider:

  • Prepare your site for promotion.
  • Prepare to measure website stats.
  • Find maintenance if and when needed.
  • Make sure you backup your site.
  • Collect visitor’s feedback.

Conclusion

We hope you’ve enjoyed this guide to creating a website. Remember that nothing you do in website creation is permanent. Many websites evolve as time goes by. The key is to do the best you can in the beginning with your website and to always look for opportunities to improve it. There are always more things to learn, so feel free to visit our Resources page to improve your webmaster skills.